"I'm launching this case to secure billions of pounds of damages for the 44 million Britons who had their data exploited by Facebook."

Dr Lovdahl Gormsen's case argues that Facebook has set an "unfair price" for its UK users with the price for access to the network being surrendering personal data on a "take it or leave it basis."

Worldwide, Meta makes 98 % of its income from advertisers, who are able to target specific demographics and consumers because the company has built up profiles of its users through their online activity.

the claim- the first of its kind against meta in the uk and seeks financial redress for facebook users in the uk between 1 october 2015 and december 2019.

In total, Dr Lovdahl Gormsen is seeking a payout of £2.3bn which the case's backers estimate represents the damage caused to users.

Funding for the action is coming from Innsworth Litigation Funding with law firm Quinn Emanuel Urquhart and Sullivan handling the case.

A Meta spokesperson said : "People access our service for free.

Founder and CEO of Facebook, now known as Meta, Mark Zuckerberg (Image: Getty)

'They choose our services because we deliver value for them and they have meaningful control of what information they share on Meta's platforms and who with.

we have invested heavily to create tools that allow them to do so."

On Tuesday, a US federal judge ruled that the US competition watchdog could proceed with a breakup lawsuit against Meta.

The Federal Trade Commission wants to force Meta to sell Instagram and WhatsApp, in one of the biggest challenges the government has brought against a tech company in decades.

Facebook staff are pictured at the company's UK headquarters of Rathbone Place in London

Competition law expert Dr Liza Lovdahl Gormsen has launched the class-action lawsuit against Facebook's parent firm, Meta, at the Competition Appeal Tribunal, accusing the technology giant of abusing its market dominance, and seeking a minimum of £2.3 billion in damages.

The legal action argues the social networking site used its market dominance to force users to agree to terms and conditions which allowed it to generate billions in revenue from their data- while users received no monetary returns.

Facebook collected data both within its own platform and outside, using mechanisms such as Facebook Pixel- an advertising tool that can be used by third-party websites to monitor how users act on their site- the action argues.

'Yet there was a dark side to Facebook- it abused its market dominance to impose unfair terms and conditions on ordinary Britons, giving it the power to exploit their personal data.

The US Federal Trade Commission want Meta to sell Instagram and WhatsApp (Image: Getty)

dr lovdahl gormsen said : "in the 17 years since it was created, facebook became the sole social network in the uk where you could be sure to connect with friends and family in one place.

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