Millionaire boss of controversial energy firm lives in a £3.5m home that costs £850-A-MONTH to power
By SEAMLESS DAILY
11 January 2022
One of Britain's biggest energy suppliers has sparked fury after recommending that households save on their heating bills this winter by 'cuddling ’ their cats or ‘ doing a few star jumps ’.
An email sent to Ovo Energy's customers on Monday suggested that they could 'get moving' by doing 'star jumps, cleaning the house or 'challenging the kids to a hula-hoop contest '.
Other suggestions included having a 'cuddle with your pets and loved ones to help stay cosy ', eating 'hearty bowls of porridge ', sticking to 'non-alcoholic drinks' and eating ginger — but not chilli, 'as it makes you sweat '.
mps called the advice 'insulting' and 'offensive' as britons face a crushing cost-of-living crisis with one government figure describing the suggestion to eat porridge and cut out alcohol as 'like some dickensian nightmare '.
the email, seen by the financial times, was sent to customers of sse energy services said it was "embarrassed" by the blog, which was bought by ovo in 2020.
Energy bills for millions of households are expected to jump by more than 50 pet cent in April to £2,000 a year, when Britain's energy price cap is adjusted.
Ovo said : "We understand how difficult the situation will be for many of our customers this year.
we are working hard to find meaningful solutions as we approach this energy crisis, and we recognise that the content of this blog was poorly judged and unhelpful.
We are embarrassed and sincerely apologise."
MPs called the guidance issued by a division of Ovo Energy on Monday "insulting" and “ offensive ”, as millions of UK households are facing a “ cost of living catastrophe ” in the spring, including a rise in energy bills to as much as £2,000 a year on 1 April for an average household on a direct debit tariff.
Former Tory Cabinet minister Theresa Villiers called the advice 'pretty insensitive ', adding : ‘ Many people are very anxious about rising energy bills and won ’ t take kindly to being told to do some star jumps ’.
The Labour MP Darren Jones, who also chairs the House of Commons business, energy and industrial strategy committee, said the company should apologise to its customers.
"Being told to put on a jumper instead of turning on your heating if you can't afford it, at a time of such difficulty for so many families, is plainly offensive," he said.
clive lewis called the guidance 'clown-like' and ‘ depressing ’.
“ It is laughable and insulting, but then with this government's lack of an energy strategy, you almost expect it, ” he said, adding that the email “ will be read by people who have to choose between eating and heating [ … ] if that ’ s the state of the country we are now in, I find it quite depressing ”.
Record wholesale price increases for gas and electricity have prompted the government to examine possible ways of mitigating the effect on household bills, after Tory MPs called on Boris Johnson to act and help consumers.
Campaigners fear fuel poverty could hit the highest level since records began unless the government intervenes, warning that 6 million UK homes may be unable to pay energy bills after a further price hike in spring.
One of Britain's largest energy companies has had to apologise after it advised customers to do star jumps, cuddle pets and eat porridge to stay warm in a blog post.
SSE also advised customers to open curtains "when it's sunny, to warm your home naturally".
it comes after concerns over the cost of living amid rising energy bills.
Mr Johnson's government has come under increased pressure to act in recent weeks.
Ovo Energy sent an email to customers on Monday listing ten 'simple and cost effective ways to keep warm this winter '.
Mr Johnson revealed during a visit to a vaccination centre in Uxbridge that he met with Mr Sunak on Sunday night to discuss the energy issue.
The PM said he knows that rising fuel costs are 'making life very tough' and he understands ‘ how difficult it is ’ for people.
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