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Thames Valley Police have had to deny the uncanny diversion directs people to the Netflix show.

Thames Valley Police's tweet adds : "We can confirm that by following this signage from the M4 Junction 5 will not lead you to # SquidGame."

Squid Game is one of the most popular shows on TV, despite violent scenes where cash-strapped contestants are lured into playing life or death challenges to win money.

'It's just directions for diversion routes during the roadworks*phew. '

South Korean survival drama Squid Game has had over 100million viewers worldwide since it launched a month ago.

"squid game has become netflix's biggest ever series launch.

The Korean drama was watched by 111 million users in its first 28 days, knocking Bridgerton ( 82 million ) off the top spot.

Thames Valley Police took to Twitter to explain to baffled drivers that a motorway sign was not linked to hit telly drama Squid Game

Netflix counts a view as anyone who's watched two minutes of an episode.

Netflix's vice president for content in Korea, South East Asia, Australia and New Zealand says the show's success is "beyond our wildest dreams".

Minyoung Kim told CNN : "When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world.

"Today, Squid Game has broken through beyond our wildest dreams."

Drivers spotted the sign on the M4 near Slough, Berkshire as police reassured motorists that there was nothing to worry about

The nine-part series, which debuted in September, tells the story of a group of misfits taking part in a series of children's playground games.

there's a prize of 45.6bn korean won ( £28m ) up for grabs, which doesn't sound too bad until you realise if you lose, you get killed.

Squid Game follows a group of people in South Korea playing in a deadly tournament of children's games.

As in the Oscar-winning Korean film, Parasite, the hardship seen in Squid Game is what makes it appealing to an international audience, says Dr Hye-Kyung Lee- who's researching the rise of K-drama and K-pop at King's College London.

"It's nice to be able see things and be unexpected."

Spreading around the world by word of mouth, especially via social media, Squid Game has topped Netflix charts in more than 80 countries.

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