Squid Game is Netflix’s biggest debut hit, reaching 111m viewers worldwide
By SEAMLESS DAILY
13 October 2021
Dystopian South Korean drama Squid Game has become Netflix's most popular series ever, drawing 111 million fans since its debut less than four weeks ago, the streaming service said Tuesday.
It is also the latest success for Netflix's bid to produce more international and non-English language content.
The South Korean hit series has become quite the pop culture phenomenon upon launch, easily surpassing the 82 million accounts that watched Bridgerton in that show's first 28 days.
The show is currently the # 1 show on Netflix's Top 10 lists in 94 countries around the globe, also becoming the first South Korean show to become the # 1 show in the United States, according to CNN.
While the viewership data is certainly impressive, it doesn't necessarily mean that 111 million Netflix accounts have watched the show from start to finish.
Netflix, which has 209m customers globally, counts one view as watching at least two minutes.
minyoung kim, netflix's vice president of content for korea, south east asia, australia and new zealand said the show, 'has broken through beyond our wildest dreams."
'When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world,' Kim said.
Indeed, like the Roman colosseum, reality TV continues our proclivity for seeing others get hurt and humiliated – making it the perfect basis for drama.
Indeed, the success of competition series often hinges on the debasement of others – though, mercifully, not their bloody deaths.
The dystopian show has now overtaken the raunchy period drama Bridgerton, which was watched by 82m households in its first month.
The series is set in South Korea and sees people who are heavily in debt invited to play a series of challenges which could see them scoop 45.6bn won ( around £28m ).
Contestants have to beat 455 other people to win the money while playing children's games such as Red Light, Green Light- but the catch is if you lose, you die.
Squid Game, which is written and directed by Hwang Dong-hyuk, premiered in September with nine episodes, following efforts by Netflix to offer more international programmes.
Squid Game has been compared to other shows such as Black Mirror and The Hunger Games- but the director has said that his idea was developed in 2008 and was not influenced by these projects.
The cast of "Squid Game" features some of South Korea's biggest stars, including Lee Jung-jae as the protagonist, Seong Gi-hun, a hopelessly indebted father who receives a business card from a stranger offering him a way out.
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